Packaging industry facing challenge in April -

Just after 2014 Chinese New Year, Fujian QianFan has announced that it gone bankrupt and the biggest share holder has been running away. Many suppliers of Qianfan go to its factory and take away all the machines and every valuable thing. QianFan was used to be one of the largest printing companies in China. But in the recent years, it had jumped into a bad cycle between crazy expansion and very low-price competition. Just 8 years ago, it was only a small printing company with less than 200 thousands US dollar capital. However, it then raised millions dollar of loans and buy lot of advanced machines. Using its excellent machines, it offers the lowest printing price in the printing industry (sometimes it is also a price lower than cost). Crazy game will be ended someday. As the demand decreases, it can not afford its massive loan and go bankrupt.

As a largest packaging box manufacturer go down, packaging industry will shortly go into a frozen time. Suppliers will increase the material price to prevent the bankrupt risk. However, we believe that it is long-term good news for us. As the largest printing company go down, its customers will find another packaging supplier. Good packaging company will own a place. Secondly, the printing price will be fixed so that we do not need to play this low-price game any more. April will be a challenge, but Watson is sure that we can benefit from this crisis.

To make Watson better and better, we already have drawn lessons from QianFan and had our strategy. April is arriving and Watson is actively going out to explore new market. The HongKong April International Spring Lamp Exhibition is a chance. At that time, we will bring our creative packaging design to those excellent world-wide lamp suppliers. Secondly, we also know that crazily buying machines is not a good way to expand company. In 2014, Watson is focusing on designing, great customer service and good quality. Because we believe that, supplying the best service to customer and bringing our creative packaging idea is the core competitive power of Watson to expand its market. We will also supply creative toy packaging box, cosmetics box, wine box, and food box design to widen our target market.